Course
Social Media Marketing
Learn to create impactful social media campaigns that drive engagement and brand awareness. This course teaches you how to leverage platforms like Facebook, Instagram, and LinkedIn to grow your business.
Course
Outline
Lesson 1
Introduction to Social Media Marketing – Understanding its role in business.
Lesson 2
Creating a Social Media Strategy – Setting goals, KPIs, and audience targeting.
Lesson 3
Content Creation & Curation – How to create engaging content.
Lesson 4
Platform-Specific Strategies – Marketing on Facebook, Instagram, Twitter, LinkedIn, etc.
Lesson 5
Paid Advertising on Social Media – Understanding ads on different platforms.
Lesson 6
Engagement & Community Building – How to build a loyal following.
Lesson 7
Social Media Analytics – Understanding data to optimize campaigns.
Lesson 8
Influencer Marketing – How to collaborate with influencers for brand promotion.
Lesson 9
Social Media Automation Tools – Scheduling and streamlining tasks.
Lesson 10
Crisis Management & Reputation Repair – Handling negative publicity.