Course
PAY per click (PPC) Handling
Understand the fundamentals of PPC advertising to create targeted campaigns on different platforms that convert. This course covers everything from keyword bidding to optimizing ads for maximum ROI.
Course
Outline
Lesson 1
Introduction to PPC – Basics of paid advertising (Google Ads, Facebook Ads).
Lesson 2
Keyword Research for PPC – Choosing the right keywords for ads.
Lesson 3
Creating Effective Ad Campaigns – Writing compelling ad copy.
Lesson 4
Bidding Strategies – How to set up and manage bids.
Lesson 5
Understanding Ad Quality Score – How Google rates your ads.
Lesson 6
Ad Budget Management – Setting and adjusting your ad budget.
Lesson 7
A/B Testing – How to test and improve your ads.
Lesson 8
Analyzing PPC Campaigns – Using metrics like CTR and conversion rates.
Lesson 9
Retargeting Strategies – Re-engaging website visitors with ads.
Lesson 10
Scaling PPC Campaigns – How to expand successful campaigns.